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FUTURE B2B
Connecting Buyers and Sellers

Where startup agility meets seasoned expertise.

First-party audience, advertising, lead gen, custom content, events.

Scalable solutions that drive real results

Through the power of well-known brands, Future B2B delivers an unparalleled client and audience experience across newsletters, advertising, lead generation, content creation, webinars and live events.

Our service offerings leverage 

  • SmartBrief's extensive network of targeted newsletters 
  • ActualTech Media's authoritative tech webinars 
  • ITPro’s in-depth technology insights
  • The specialist content of brands such as Tech & Learning, AVNetwork and more.

These integrated platforms provide our clients with a full-spectrum services catalog tailored to the evolving needs of business today – and tomorrow.

Drive pipeline velocity with integrated full-funnel B2B services.
Expand reach with targeted advertising that captures and nurtures interest.
Deepen engagement with dynamic webinars and compelling content.
Drive conversions with strategic content and live events that resonate.

Our Scale

How Future B2B's brands help buyers connect with sellers over the past year.

1.2B

Newsletters delivered

513

B2B webinars hosted

3M+

Audience interactions

7M+

Newsletter subscribers

See our brands in action

Learn how we connect buyers and sellers

The strategic advantage of Future B2B

Our expertise, 
your Future advantage

Future B2B merges decades of expertise with the nimbleness of a startup.

Our established brands, like SmartBrief, ActualTech, and ITPro deliver expert-led niche newsletters, cutting-edge advertising solutions, pipeline-enhancing lead generation, and unforgettable live and virtual events.

Our turnkey services are crafted to expand your market reach, supercharge your lead nurturing efforts, and captivate your clients. Future B2B’s hyper-focused brands such as Mix, Twice, Radio World and others offer uniquely authoritative advertising opportunities to engage niche audiences with specialized content.
Reach and connect with your ideal prospect
Grow pipeline consistently and sustainably
Actionable insights and reporting
Unparalleled industry reach
Buyers connect with sellers

What we do

Advertising
Events
Lead Generation
Custom Content

Advertising

With best-in-class tools, technology, and expertise, we are your one-stop shop for you to reach the audience of decision-makers that you need.
OUR ADVERTISING BRANDS
Learn More >

Events

With dynamic, expert-led, virtual and live events across 17 industries plus our standard-setting white-glove service, we are your one-stop shop to reach and engage an audience of decision-makers
OUR EVENTS BRANDS
Learn More >

Lead Generation

Exclusive B2B lead generation programs that help B2B vendors drive opportunity pipeline.
OUR LEAD GENERATION BRANDS
Learn More >

Custom Content

Future B2B blends editorial expertise with targeted audiences to help you reach the right people.
OUR CUSTOM CONTENT BRANDS
Learn More >

Our brands

Diverse expertise; unified vision; bright future

Delivers industry-specific news and insights through targeted newsletter services. Click for more info.

7M

Newsletters 
Subscribers

74.2K

Total Social Media Audience

241.2K

Global Monthly Users

Delivers the latest in broadcast technology, production, and satellite industry news.

Click for more.
Provides educational technology news for K-12 and higher education administrators.

Click for more.
Focuses on audiovisual technology trends and innovations for IT leaders.

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Provides professional audio content, serving music and sound engineering professionals.

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Covers consumer electronics news, retail trends, and insights from CES.

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Publishes essential news and information for the radio broadcast industry.

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Offers news on AV systems integration and installation.
Targets professionals in pro AV with industry news and project case studies.

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Specializes in high-impact tech webinars and authoritative technology content. Click for more info.

2.4M

IT Professionals

150K

CPL leads generated in the last 12 months

93%

Contribute to purchasing

Offers in-depth analysis and coverage of technology news and trends. Click for more info.

457.4K

Global Monthly Users

223K

US Monthly Pageviews

48%

Are director level or higher

Reports on television and digital media, including business strategies and technology.

Click for more.
Focuses on the broadcast industry in Europe, offering news and analysis.

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Covers permanent installations of audio, video, and lighting technologies.

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Specializes in home automation, audio, and video installation news.

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Capitalize on the power of 
newsletters to build B2B sales

Amid algorithmic changes and social media chaos, email still reigns supreme for B2B Marketers!

Explore markets we serve

IT/ Tech
Health Care
Finance
Infrastructure
Education
Business
Food & Beverage
Marketing, Advertising & Media Tech
Retail
Telecom
Commercial & Residential Tech Integration
Energy & Industrial
Life Sciences & Technology
Travel & Hospitality
Aviation & Aerospace
Tech Industry
Keeping pace with constant innovation is a unique challenge in the tech industry. We create targeted campaigns that connect with tech professionals, deliver valuable insights, and drive growth with cutting-edge, tailored marketing strategies for the tech sector.
Learn More About the Tech Industry >
Health Care Industry
B2B marketing in health care targets industry professionals with campaigns that address critical health issues, offering valuable insights and driving engagement. Build trust and drive growth with specialized content tailored for the healthcare field.
Learn More About Health Care Industry >
Finance Industry
We understand the finance industry's unique challenges and opportunities. Our targeted, data-driven campaigns deliver insightful content that resonates with financial professionals, enhancing brand visibility, building trust, and driving growth in the finance sector.
Learn More About the Finance Industry >
Infrastructure Industry
We understand the infrastructure industry's unique demands. Our targeted campaigns deliver insightful content, engage industry professionals, and drive growth by addressing key infrastructure challenges and opportunities. Build trust and enhance visibility in the infrastructure sector.
Learn More About the Infrastructure Industry >
Education Industry
Keeping up with rapid technological changes is a unique challenge in the education sector. We create targeted campaigns that provide educators with valuable insights, engaging content, and solutions to drive growth and innovation in education.
Learn More About the Education Industry >
Business Industry
B2B marketing to the business industry focuses on crafting campaigns that address diverse professional needs, delivering valuable insights, and using targeted content to engage executives, managers, and decision-makers across various business sectors.
Learn More About the Business Industry >
Food & Bev Industry
Adapting to evolving consumer preferences is a major challenge in the food and beverage industry. We create targeted campaigns that provide valuable insights, engage industry professionals, and drive growth with tailored, impactful content for the food and beverage sector.
Learn More About the Food & Beverage Industry >
Marketing, Advertising & Media Tech Industry
Navigating constant market shifts is a unique challenge in marketing and advertising. We craft strategic campaigns that captivate audiences, drive brand awareness, and generate leads, helping your business thrive in a competitive landscape.
Learn More About Marketing & Advertising Industry >
Retail Industry
Adapting to evolving consumer demands is a unique challenge in the retail industry. We create targeted campaigns that engage shoppers, provide valuable insights, and drive sales growth with innovative, tailored marketing strategies for the retail sector.
Learn More About the Retail Industry >
Telecom Industry
Managing rapid technological advancements is a unique challenge in the telecom industry. We design targeted campaigns that engage telecom professionals, provide valuable insights, and drive growth with innovative, tailored marketing strategies for the telecom sector.
Learn More About the Telecom Industry >
Commercial & Residential Tech Integration Industry
Adapting to evolving consumer demands is a unique challenge in the retail industry. We create targeted campaigns that engage shoppers, provide valuable insights, and drive sales growth with innovative, tailored marketing strategies for the retail sector.
Learn More About the Professional Tech Industry >
Energy & Industrial Industry
Navigating regulatory complexities is a unique challenge in the energy and industrial industry. We develop targeted campaigns that offer valuable insights, engage industry professionals, and drive growth with tailored strategies for the energy and industrial sector.
Learn More About the Energy & Industrial Industry >
Life Sciences & Technology Industry
Navigating regulatory and scientific advancements is a unique challenge in the life sciences and technology industry. We create strategic campaigns that engage professionals, provide valuable insights, and drive growth with tailored content for the life sciences sector.
Learn More About Life Sciences & Technology Industry >
Travel & Hospitality Industry
Meeting evolving consumer expectations is a unique challenge in the travel and hospitality industry. We design strategic campaigns that engage travelers, provide valuable insights, and drive growth with innovative marketing strategies tailored for the travel and hospitality sector.
Learn More About the Travel & Hospitality Industry >
Aviation & Aerospace Industry
Navigating stringent regulations is a unique challenge in the aviation and aerospace industry. We create targeted campaigns that provide valuable insights, engage industry professionals, and drive growth with tailored marketing strategies for the aviation and aerospace sector.
Learn More About the Aviation & Aerospace Industry >

Back to your Future: success in action 

Dive into our comprehensive case studies from ActualTech, SmartBrief, 
and ITPro to witness firsthand the transformative impact of our services.

Don't just take our word for it

  • “I’ve been really impressed with your audience! The way you run your events helps us identify high-priority MQLs and pursue opportunities more quickly than other providers.”
    Vice President of Marketing, Netenrich
  • "Email newsletters are the most effective way to consistently communicate with our members about issues that are important to them and their success. SmartBrief is invaluable because it plays a vital role as a filter to help consolidate an overwhelming amount of news coverage of the industry into a single, consolidated newsletter."
    Brian Turmail, Vice President of Public Affairs & Workforce at Associated General Contractors of America
  • “I think of ActualTech as a bridge that connects us to our audience. We run multiple webinars every year, and each one has been a huge success. We’re getting a significantly higher amount of leads generated from those events compared to cold outreach campaigns.”
    Adrien Julienne, Sr. Marketing Manager, Demand Gen at Keeper Security

Our leadership team

The Future B2B Leadership Team leverages decades of expertise and a visionary approach in leading a team of 300 global professionals. Their commitment ensures that our clients experience direct, tangible benefits.

Amanda Darman-Allen

SVP, MD of B2B

Carmel King

VP, Market Lead

Allison Markert

VP, Global Head of Strategy & Operations, B2B

Andrew Buchholz

VP, Product & Marketing, B2B

Dena Malouf

Global Head of Sales, B2B

Melissa Turner

VP, Market and Brand Leader, SmartBrief

Get in touch

Got questions about Future B2B and how we can help? Get in touch, we would love to chat.

B2B resources

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Business travel has moved beyond recovery and into a steadier rhythm, giving marketers greater confidence in audience behavior and long-term planning.

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Back-to-school shopping offers valuable insight into how consumers plan, shop and engage with brands—and the expectations shaping retail in the months ahead.

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Stand out in K–12 leaders’ overflowing inboxes
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K–12 leaders are overwhelmed with outreach, so cutting through the noise takes a different approach. Here are the practices we think can help marketers improve engagement and get noticed in a crowded inbox.

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The advent of Agentic AI and the ballooning costs of tokens is forcing companies to fundamentally rethink how to embed AI into their organisational structure

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From Webinar to Revenue: Mastering Lead Follow-Up for Maximum Impact

Learn how to segment leads, personalize outreach, and maximize your webinar ROI.

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New York, NY 10036
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